What is a brand? Brand Strategy vs. Brand Identity!
A brand is how customers view your company (or you).
Every aspect of your business—including your social media presence, how your receptionist answers the phone, and your website—affects how customers perceive your brand. It’s the way you stand apart from all the other businesses out there.
Your brand is the personality of your business!
Your brand builds connections, fosters client loyalty, and helps companies stand out.
What Is Brand Strategy?
A brand strategy is a strategy that determines your identity as a brand and how you will communicate it to your audience. This will involve defining your brand’s mission, values, USP, customer profiles, and other characteristics and using them to guide how it is represented in visuals, content, customer service, collaborations, and other aspects.
What Is a Brand Identity?
The visual components of a brand, such as its color, design, and logo, distinguish it from competitors in the customer’s eyes. Brand identity is different from brand image. The first option refers to the purpose of branding and the actions taken by a corporation to create a particular perception in the minds of customers:
1. Selects a name.
2. Design logo.
3. Uses colours, forms, and other visual components in its advertisements and product designs.
4. Develops the language for its advertisements.
5. Instructs staff on how to communicate with customers
Brand vs. Brand Strategy vs. Brand Identity
Let’s quickly go through everything you learned about branding your company recently:
A brand is a way customers view or experience your company.
Before beginning the brand design process, develop a brand strategy to help you achieve long-term company goals (and the correct audience).
A brand identity—rather than just a logo—is an all-encompassing, powerful visual representation of your brand that connects with your target market.
You create branding when you integrate your brand strategy and identity designs. This provides your company with a unified look online and off.
A brand strategy connects your company’s heartbeat to the needs of your target audience to achieve your business goals. It concerns how, when, where, and to whom you communicate your brand message.
Your brand identity should reflect your brand strategy, which is why brand strategy comes first.
A brand identity creatively aligns your brand strategy with visuals:
1. Logo variants
2. Typography, font selection, and hierarchy
3. Colour scheme selection (informed by colour psychology)
4. Illustrations, patterns
5. Imagery, photography
Your logo does not have to be impressive; it must be intentional.
Does your brand identity lack a strategic framework?
Are you a side hustler with no brand but a company you want to bring to life visually (and strategically)?
To begin brand planning, check out our branding services or contact Maxxpace if you need a complete branding package.
